Some experimental ish with my 90s…was actually kinda fun!

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Literally on the lookout for a schweet pair of blacked out Max’s for this winter (oooooh the cold!)…these all black Hyperfuse beauties made specifically for English team members (and me) would defo get kopped…limited pairs were available at 1948 London…

Via: SneakerFreaker

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Whats good peeps, went away for a bit but now fully back and on the bloggage!

Abit late on this, but if you love ‘Back to the Future’ as I do, then you’d know about the famous Nike Mags, the dope futuristic shoes which Michael J Fox wore in the film. Fast Forward a couple years and Nike decide to release 1500 pairs with all proceed going to the Michael J Fox Foundation for Parkinson’s Research…

The auction for these pairs via Ebay, started on September the 8th, with 150 pairs auctioned each day…current bids at around $3,150 per pair, jeeeeeez!

So if you feeling lucky and wanna do some good in return for some freshness (these defo gonna be an investment for the future) then start bidding HERE…mmmmmmm…should I dip into that ‘house’ money or not??

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Hyperfuse is the future…POW!!!

Via: SneakerFreaker

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As you know, I love my AM90s and when I came across these…it was borderline the same feeling when I see a hot gal on road who makes me twist up my neck, look back and crash my car, basically, POW! Nike have took it to a next level with Hyperfuse technology which was first introduced in 2010 mainly in basketball shoes. This technology came about to solve three main issues, breathability, weight and stability . Heat and pressure fused together the three layers creating a crazy level of precision, unlike the original cut-n-sew methods, resulting in a fresh, streamlined look, which im definitely liking.

Dropping this Summer, official release date yet to be announced…will no doubt my eyes n ears peeled for this batch of freshness…will be kopping both flavours straight…I does pink well!

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Via: Hypebeast

Wieden + Kennedy, the greatest advertising agency in the world, have recently scooped up multiple Cubes from The Art Directors Club, the 90th Annual Awards Show. The agency, based in Portand, Oregon, is spread world wide with Offices in Amsterdam, London, New York, Tokyo, Shanghai, São Paulo and Delhi. If you didn’t know already, W-K were behind the overly jokes ‘Old Spice’ commercials which earned them the top prize at the Andy Awards, as well as Gold for the even funnier ‘Questions’ part, while Amsterdam W+K kopped two Golds for Nike’s ‘Write the Future’ World Cup film…don’t watch football much, but this is something special…

Heres a case study on the Old Spice campaign proving how the effectiveness of such a campaign can have a huge impact on brand positioning and increased sales…as well as proving when W+K do something, they do it better than everyone else…

…oh yeah, they also came up with the tagline ‘JUST DO IT’ for Nike back in the day…

…genius, with sprinkles on top!

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Straight freshnessssssss!

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Literally forgot I had these bad boi’s in the sneaker collection with all the chaos in my room, so thought i’d bring them out for a breath of fresh AIR!

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The ACCESS Creative Agency bring some serious design concepts to the table for a fresh Nike campaign, ‘Just experience it’, based on using the Swoosh symbol across various extreme experiences including a toboggan ride, inflatable megaslide, and my favourite, a hot air balloon…the next level in Advertising?? I think so…

…is it a bird, is it a plane, nope, its a massive Nike Swoosh, dope!

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Since I found colour, I aint dropped a pair of black kicks in tiiiiiiiiiime! Nike Sportswear has released this bad boi of a shoe in a mash up of black, grey, and silver, sikkkk mix. Could just imagine Darth Vader dropping these steppin out of his 5 series blacked out Bimmer and absolutely killin it! The mix of materials such as fabric n leather is a good look and seems to work for this shoe nicely. Been a fan of AM Lights for a while now since purchasing my first pair from Barcelona shop Limited Editions way back when, they just over comfy and the silhouette is on-point!

Available to buy at Schuh-You

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