It’s simple, dynamic, mad creative with out being too abstract, stayed focused on the message and looks like it was pretty cost effective to produce.

To launch Puma’s new lightweight Travel Golf Collection, they suspended Puma clothing, shoes and accessories from thousands of golf ball shaped balloons in Antwerp city centre and let gravity demonstrate a unique ‘Travel Light’ concept. Passers-by were encouraged to reach up and grab the featherweight products…NICE!!

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F@*K ME!! Now this is creativity on some next level. If you go to BooneOakley.com, you get directed to a YouTube video where the ad agency actually operates from. The user is able to interact with the YouTube video as if it was a normal website, complete with portfolios straight through to contact us page using different video links as sepearte pages…Impressive, different and COMPLETELY DONUTS!!

Check it out!

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